Our vocation
Your situation
In highly competitive markets such as communications, you need to maximise your edge. You need to capitalise on your specific assets and competitive advantages and make an impact on the decision-makers you want to reach.
You gain likely clients through the word of mouth, business networks, sales persons…
The solution
An external perspective of your situation and a new look at your marketing script, services and tools can be provided only by specialists in canvassing and business development for Communications agencies and Consulting firms.
Business development depends ultimately on the synergy of the tools a business uses. NBA brings together market leaders in marketing, consulting and sales in an association of top-level management skill sets, creating a cutting edge tool for your business in canvassing and business development. We evaluate your needs and use our in-house skills to help you target your clients with optimum efficiency, and develop accurate and relevant business leads for you.
Your aspirations as realities
The profitability of your business is our constant concern – we are results driven and aim at direct practical outcomes, not theories.
The outcomes of your first campaign with us will allow you to:
- Get a higher visibility among your targets
- Meet the right decision-makers at the right time with the right offer and in average to get 3 customers out of 10 high quality leads
We will also think of additional actions to optimise the coherence and the effectiveness of your business development in the short and long run.
200% involvement and motivation FOR YOUR SUCCESS
500 connections per quarter with your prospects
100% increase of professional visibility among your top-prospects
Methodology
As a real business partner, we put a tool-set of complementary skills together for your use, with managers who are committed to going well beyond your expectations. We provide personalised advice, the right canvassing methods, canvassing and marketing tools which are exclusively adapted to address your specific problems. The quality of our service can be found nowhere else, as our managers all share total commitment to achievement and client satisfaction. Our work encompasses all stages between corporate strategy and sales.
Consulting: strategic analysis
Targeting strategy
Tool-set
Business canvassing
Identification of New Business opportunities
Campaign evaluation
We analyse how you are perceived in the market against how you want to be perceived. We trace and analyse your history and your situation in the market. These analyses allow you to define and capitalise on your differences – what makes you unique – and helps us to craft your identity.
We define what distinguishes you and can make a top manager willing to work with you upstream, and for each of your market segments.
We look for concrete evidence confirming your strengths, and which you can provide yourself.
Writing of canvassing letters, brochures and other commercial letters
Databases of qualified prospects
Clear scripts that cater to the expectations of your potential clients, ensuring that you stand out from the crowd
Feedback sharing
Diary management
Phone calls from our in-house call center
Our experts in top-level canvassing use advanced oral communication techniques that are in relevance to your identity
Meet the right decision-maker, at the right time and with the right offer and gain new business
Analysing campaign effectiveness both from your customer and prospects’ points-of-view
Training and knowledge transfer systems
NBA creates cutting edge tools for your business in canvassing and business development. We offer relevant training for you:
- Canvassing and sales techniques training
- Listening skills training
- Oral communication skills training
We are listed in the Datadock center, which guarantees our high training quality requirements.
If you want to find out more about our training sessions, please contact us.
The Founders
Twenty years ago, as part of the Company Programmes Network Limited, now Merchants SA (Pty) Limited, Claire Kamdem and Catherine Sandner were the first to introduce the concept of outsourcing business and strategic development for Service and Communications agencies. They then created NBA in 1993 to support directors in canvassing and business development.
Founder
Claire KAMDEM
After a Master degree in Management at HEC, she worked for about 10 years in various strategic consulting firms. At Programmes, she created the establishment of a connection between advertisers and communication agencies through thematic meetings.
In 1993 along with Catherine Sandner, she created New Business Access, the first company specialised in business development for Communications agencies and Consulting firms. New Business Access became New Business Associates in 2011.
Founder
Catherine SANDNER
Catherine Sandner studied Information and Communication. As part of the Company Programmes, she implemented innovative canvassing methods and canvassing marketing tools. Particularly, she set up training programmes about sales strategies, negotiation, presentation, oral communication.
As part of New Business Associates, she puts theses methods together for directors of Communications agencies’ use. They get real, pro- active strategic support to strengthen their business development, leaving them free to focus on what they love to do and manage their core business.
Our clients
New Business and Associates works with Communications agencies and Consulting firms in the following fields :
Advertising
Digital Marketing
Medical Communications
Corporate Communications
Design
Event Management
Consulting firms
Strategic Marketing
Operational Marketing
